Executive Overview
How VOLT is performing across traffic, orders, and efficiency — and what to do about it.
Revenue this period, vs prior period. Trajectory reads behind plan against the 2028 path (~+11%/yr required).
GA4 revenue reconciled to NetSuite. Every number on this dashboard carries a trust badge — reconciled, estimated or modeled.
vs prior period
Traffic is the main growth lever this period; protect paid pacing.
vs prior period
Order growth tracking traffic — demand quality is stable.
on engaged sessions
Mobile is the drag — see Funnel & CRO for the split.
vs prior period
Basket-building beats discounting: push bundles over % off.
vs prior period
Reconciled monthly; treat intra-month as directional.
vs prior period
Spend growing slower than revenue — efficiency improving.
vs prior period
Support metric only. Steer by TACoS.
vs prior period
Headline efficiency metric — hold under 8% while scaling.
Why is the number moving?
Plain-English diagnostic chain over the current filters.
Recommendation: AOV is eroding faster than conversion is gaining — shift the next promo from % off to bundles and free-shipping thresholds.
Orders & revenue over time
Gold = revenue, grey = orders. Recomputes on every filter.
Where growth comes from
Channel contribution — bot-filtered.
Revenue trend (smoothed)
Same filters, area view for pace reading.