Paid & TACoS Cockpit
Is our marketing efficient as we scale — and what is each channel really contributing?
TACoS vs revenue growth
Target band 6–8%. We steer by TACoS on purpose: it holds total spend accountable to total revenue, not just to attributed sales.
TACoS this period
7.5%+0.4%
vs prior period
Spend
$1.3M
Revenue
$17.9M
ROAS (support only)Low trust
7.4x+0.1%
vs prior period
Directional only: last-click over-credits Paid Search and Email.
Cost per order
$28+0.1%
vs prior period
Holding flat while volume grows — scaling is not buying worse orders.
Paid share of revenueModeled
55.0%
of period revenue
Keep an eye on paid dependency as the 2028 plan scales.
Spend pacing — budget exhausts ~4pm
Hourly demand index vs budget availability.
Evening demand (7–10pm) is largely unserved — that is when homeowners shop landscape lighting. Pending Google Ads lost-IS (budget) confirmation.
Channel efficiency
Spend, revenue and TACoS per channel.
| Channel | Spend | Revenue | TACoS | ROAS |
|---|---|---|---|---|
| Paid Search | $680.1K | $5.6M | 12.1% | 8.3x |
| Amazon | $427.2K | $3M | 14.3% | 7.0x |
| Organic | $0 | $2.9M | 0.0% | — |
| $0 | $2.4M | 0.0% | — | |
| Direct | $0 | $2.3M | 0.0% | — |
| Paid Social | $230.3K | $1.2M | 18.7% | 5.3x |
| Referral | $0 | $486.8K | 0.0% | — |
Low trust ROAS column greyed on purpose — last-click only.