Channels & Attribution
Where sales really come from — once the bots and last-click bias are stripped out.
Bot impact on Direct
Driven by the global bot switch in the top bar.
Direct sessions — bot-filtered
212,471
Direct sessions — raw
1,169,506
Inflation factor
5.5x
Bots are currently filtered. Switch “Filter bots” off in the top bar to see raw traffic — on AMP, Direct balloons roughly 15x and conversion craters toward zero.
Channel mix — sessions vs conversion
Respects every global filter.
Attribution model comparison
Last-click vs data-driven revenue credit.
Last-click over-credits Paid Search and Email and under-credits Paid Social and Organic — another reason TACoS, not ROAS, steers the budget.
Channel detail
Sessions, revenue and conversion under current filters.
| Channel | Sessions | Orders | CR | Revenue | Share |
|---|---|---|---|---|---|
| Paid Search | 725,033 | 14,836 | 2.84% | $5.6M | 31.4% |
| Amazon | 322,094 | 7,935 | 3.43% | $3M | 16.7% |
| Organic | 340,293 | 7,614 | 3.11% | $2.9M | 16.1% |
| 170,354 | 6,275 | 5.12% | $2.4M | 13.2% | |
| Direct | 212,471 | 6,152 | 4.02% | $2.3M | 13.0% |
| Paid Social | 275,991 | 3,276 | 1.65% | $1.2M | 6.9% |
| Referral | 85,550 | 1,288 | 2.09% | $486.8K | 2.7% |